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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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The WFC comes in a special place: the barracks in Ede. Monumental, magazine about living, working and relaxing, made a beautiful end-of-year special about the development of the barracks. Of course the WFC could not be missed. There are seven barracks at the Nieuwe Kazernelaan in Ede. This was once the home base for more than 7,000 military personnel, according to Monumentaal, Read more

December 19, 2018


Through my eyelashes I see them already entering Ede. Those 330,000 people who annually visit the World Food Center Experience. It is a dream that I, as chairman of the Steering Group World Food Center, worked hard together with others over the past year. The World Food Center is in a crucial phase. Being last year Read more
On 13 December, the Mauritskazerne at the WFC was transformed into something that was somewhere between a Christmas market and a Food Innovation XPO. Against an atmospheric backdrop of white-snowed Christmas trees, visitors were introduced to various food innovations from inside and outside the Foodvalley. Think of vegan sausage rolls (not to distinguish from ordinary sausage rolls) Read more
Our food is more than just the nutritional value, or the calories. Food connects people. The business lunch is not for nothing. It mildly agrees people. And also the love of the man is still going through the stomach. Just as good as that of the woman. A universal truth worldwide. Three times a day. If Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.