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The World Food Center

In an area rich in food history, a magical place with meaning for the future emerges

In Ede, in the Foodvalley region and close to Wageningen University & Research, the former Maurits Zuid barracks area is being transformed into the food meeting place in the Netherlands: the World Food Center. A place where companies and organizations settle down, where visitors playfully learn everything about our food and where people live, work and come home. Here, makers, companies and organizations, from start-ups to veterans, show their food innovations to a wide audience and fruitful collaborations flourish. A place where food is central and the breathtaking nature of the Veluwe literally enters the area.

The challenge

The world population is growing, the climate is increasingly under pressure. The challenge of providing everyone with sufficient healthy and sustainable food is greater than ever. How can we produce more efficiently in the future? And how do we keep the impact on the environment as small as possible? How can we eat healthier and waste less?

A change is needed to a different way of producing and consuming: a new way of thinking. Collaboration,
dialogue and awareness play an important role in this. The World Food Center encourages us to take responsibility and to jointly examine the food issues of today and tomorrow. With the motto: "We feed each other".

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News

While the food professionals were talking about circular food chains on World Food Day in the Mauritskazerne, over 200 young people were working on their own approach to food waste at the Smaakpark. This Youth World Food Day was therefore a worthy end to the Dutch Food Week. The DIY festival startedRead more
It is almost a year ago that Foodvalley NL announced to start an Accelerator program together with ScaleUp, using the facilities of the World Food Center. The Foodvalley Accelerator program focuses specifically on scale-ups in the agri-food sector. Dutch companies with a scalable product or service and a turnover of at least 100,000 euros.Read more
In October 2016, the city of Valencia and the Food and Agriculture Organization of the United Nations (FAO) in Rome signed an agreement. Various forms of cooperation were agreed in this, aimed at improving sustainable urban food systems. The World Sustainable Food Center (WSFC, or CEMAS in Spanish) is one of the most important results ofRead more
Research shows that you make around 200 food choices every day. For example, you decide what you want for breakfast, what food you put in your basket and whether you have another cup of coffee. The majority of those choices are impulsive, automatic and unconscious. They are strongly influenced by the food environment. & #8216; Go for ColorRead more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

Fun
The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

The WFC Experience will receive 330,000 visitors a year for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.