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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.
On the site of the WFC Experience you will find all information.

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News

After six weeks of summer recess, normal life started again last week. You notice it in the traffic, in the town hall that is full again with colleagues and the stream of children who go back to school after a long summer vacation. The holiday is over. That normal life often goes along with work or toRead more
Various activities throughout the Netherlands mark the start of Dutch Food Week on 5 October. The general public is kicked off with the opening of the exhibition "What do we eat?" in collaboration with the Photographer of the Fatherland, Jan Dirk van der Burg. He traveled throughout the country to portray Dutch families around dinner time. In collaboration with WageningenRead more
“The WFC Experience is a great project that not only makes visitors aware but also gives the area an economic boost, in addition to what is happening in Wageningen. With the WFC Experience we put everything that is happening here in the Foodvalley on the map once again. ”Read more
As a social psychologist and senior researcher at Wageningen Economic Research, Marleen Onwezen is daily concerned with why consumers make sustainable and healthy choices and how we can influence and guide them. What role does knowledge play in relation to emotion? And how important are social norms, personal values and habits?Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

Fun
The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

The WFC Experience will receive 330,000 visitors a year for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.