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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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News

Food adventure promotes healthy and sustainable food Ede, March 22, 2019 - Now that the municipality of Ede, after earlier the Province of Gelderland, has determined its financial contribution, the realization of the World Food Center Experience has officially started. From 2022, this educational food attraction is expected to take 330,000 visitors on a personal food adventure every year. So Read more
  Now that governments are taking their final decision on participation in the World Food Center Experience these months, it is good to also look at the companies that are participating in this initiative. Why do they participate? And what makes them so enthusiastic? Bas Roelofs of FrieslandCampina recently explained it to Provinciale Read more
Provincial States of Gelderland make 17 million euros available for the World Food Center Experience (WFC Experience). This decision was taken on 27 February 2019. This has brought the arrival of this educational food attraction a step closer. Accessible and educational The proposal was adopted by a large majority in the Provincial Council (PS). The fractions of Read more
  We are working hard on the WFC site! Excavators are plowing through the area and trucks with sand are coming and going. The area around the Mauritskazerne where the WFC Experience will be installed, will be prepared for future use. An important part in this is the detection and removal of non-jumped explosives (NGEs). The terrain Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

Fun
The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.