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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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Albert Heijn is taking a new step in reducing food waste with the dynamic discounting test. Products are automatically discounted based on the best-before date: the shorter the best-before date, the higher the discount. A computer system takes into account various factors that influence the sale of a product in order to calculate the best discount. Read more
The World Food Center Experience wants to make people aware of what they eat and how their food choices affect themselves and the world around them. More conscious choices must lead to better choices. But to achieve actual behavioral change, awareness alone is not enough. When we have other things on our mind, Read more
Now that the World Food Center Experience is in the next phase of development and realization, Rabobank has decided to record the existing collaboration for several years. Rabobank has entered into a cooperation agreement with World Food Center Development, responsible for the development and implementation of the entire World Food Center area. The World Food Read more
When the budgets from the province of Gelderland and the municipality of Ede were finally confirmed at the end of March, a new chapter for the World Food Center Experience began. To create a strong Experience, something else must first be built: a strong organization. Get this new organization for the World Food Center Experience Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.