World Food Center Experience Foundation established

The World Food Center Experience starts 2020 well. This week the independent foundation was set up that will be responsible for the further development and realization of the World Food Center Experience, an exciting theme attraction about food.

With the foundation of the Foundation, the way is clear for important follow-up steps such as the tender of the experience builder, the architect and the operator.

Earlier this week, the colleges of the municipality of Ede and the province of Gelderland agreed to appoint the first board members. After this decision, the World Food Center Experience foundation was established. Leisure specialist Dirk Lubbers is the first board member and treasurer. Former mayor of Ede, Cees van der Knaap becomes chairman of the board. Van der Knaap will temporarily fill this position until a definitive chairman is appointed.

Marcel Goossens director
Marcel Goossens, who as a quartermaster has led all preparatory work for the foundation in recent months, is now responsible as director for the daily management of the foundation. “Now that the foundation has been officially established, we can continue to build on this valuable initiative. In this way, we can really start the various tenders that we have prepared in recent months. With Cees van der Knaap and Dirk Lubbers, we have two dedicated people with whom we will further expand and strengthen the board in the coming period. ”

Experience expertise
With the entry of Dirk Lubbers to the foundation board, the foundation brings in a lot of experience expertise. Dirk has a track record in the field of recreation and tourism. Under his leadership, the Heineken Experience grew into one of the biggest crowd pullers in Amsterdam.

"I am convinced that there is now room for an attraction or experience about food," says Dirk Lubbers. “The location of the Experience is certainly suitable for it. It is easily accessible by both public transport and by car and with the WFC Experience we have a current theme that attracts a lot of interest. It certainly has the potential to become one of the attractions that contributes to the further spread of tourists across the Netherlands. ”

Read the interview with Dirk here

Work was already officially started in November on the development of plans for the World Food Center Experience. Around 80 representatives from the business community, municipality, province, central government, NGOs, science and education then came to the Mauritskazerne in Ede to start the next phase of the development of the WFC Experience.

Ede City Council unanimously approves of Structural Vision

On Thursday, January 23, the Ede city council approved the structural vision and environmental impact assessment unanimously and unanimously. The WFC structural vision describes how the area is laid out. Where do houses or businesses go, which beautiful places do we want to protect and how do we deal with nature or parking?

The accompanying EIA plan (environmental impact assessment) can be read about the effects on the environment. The Council has adopted the structural vision with compliments. With the remark to look carefully at a varied range of sustainable homes and businesses.

Download the summary of the structural vision here

Structural vision and environmental impact assessment established, what does this mean?
Now that the structural vision and environmental impact assessment have been established, both documents are once again made available for inspection. A message about this appears in EdeStad, the Dutch Government Gazette and you can find it online via the website: Are you curious about the structural vision? Download the handy summary here

Next steps
The World Food Center project continues with the decision on the structural vision. For example, the Municipality of Ede, together with developer World Food Center Development, is currently working on the development of building plans for the first offices and homes in the area.

Mauritskazerne opens doors as an event location

With the opening of the Mauritskazerne on Monday 1 July, the World Food Center once again has a beautiful and professional event location. The national monument building from 1906 has been transformed by the Teka group into a pop-up location for events and meetings. The Mauritskazerne will house the World Food Center Experience in a few years.

The stately entrance, high ceilings and large arched windows give this location a unique appearance. The industrial look is enhanced by the interior of mainly recycled materials. The barracks impress, you can receive groups of up to 600 guests in style. Separated in smaller groups? There are 12 flexibly usable subspaces available for this.

A story for the future
The location not only has an inspiring past, but also a story for the future. What you eat and drink comes from farmers, bakers and other food producers from the region. Tasty, honest, sustainable and futureproof.

For more information and bookings go to

New city meeting WFC attracts curious residents

Prior to the consultation period around the structural vision, the municipality of Ede organized a new city meeting for residents and entrepreneurs. The 100 interested people who had registered were given presentations in the Akoesticum and were able to ask questions to the municipality, the WFC and the project developers. And for dessert, the visitors were given a tour of the site, completely in style with the military history of the area.

Alies Rommerts of the municipality of Ede says that the new city area will have a green backdrop. "The Veluwe comes in here, as it were. That sense of landscape must remain. ”In addition to the Veluwe, military history also plays an important role because the barracks must become the face of the area.

Questions and input
After three presentations and a musical interlude by Ruben Schaap, it was time for the more interactive part of the program. "Ask all your questions and be inspired!" Alderman Leon Meijer encouraged those present. For him, this city conversation is also a good time to show what has been done with the input from the previous conversation. "And it's just good that people know what is going to happen here." "Let's talk about what it will look like here and that we as Edeners may also be proud of some developments." This is the area of food. Many companies and institutions with knowledge. Many farmers. "

Old army vehicles
As a bonus, visitors were given a tour of the terrain in old army vehicles, fitting the decor. Alderman Meijer is enthusiastic that the old connection between the barracks and the city will return. “This is a piece of history with a new interpretation. A lot happened here in the past, but it was behind gates and we didn't see that. Now a lot will happen again, but now we will all see and experience it. "


Source: To a play by Jose van der Burg (27 June 2019 -