World Food Center Experience Foundation established

The World Food Center Experience starts 2020 well. This week the independent foundation was set up that will be responsible for the further development and realization of the World Food Center Experience, an exciting theme attraction about food.

With the foundation of the Foundation, the way is clear for important follow-up steps such as the tender of the experience builder, the architect and the operator.

Earlier this week, the colleges of the municipality of Ede and the province of Gelderland agreed to appoint the first board members. After this decision, the World Food Center Experience foundation was established. Leisure specialist Dirk Lubbers is the first board member and treasurer. Former mayor of Ede, Cees van der Knaap becomes chairman of the board. Van der Knaap will temporarily fill this position until a definitive chairman is appointed.

Marcel Goossens director
Marcel Goossens, who as a quartermaster has led all preparatory work for the foundation in recent months, is now responsible as director for the daily management of the foundation. “Now that the foundation has been officially established, we can continue to build on this valuable initiative. In this way, we can really start the various tenders that we have prepared in recent months. With Cees van der Knaap and Dirk Lubbers, we have two dedicated people with whom we will further expand and strengthen the board in the coming period. ”

Experience expertise
With the entry of Dirk Lubbers to the foundation board, the foundation brings in a lot of experience expertise. Dirk has a track record in the field of recreation and tourism. Under his leadership, the Heineken Experience grew into one of the biggest crowd pullers in Amsterdam.

"I am convinced that there is now room for an attraction or experience about food," says Dirk Lubbers. “The location of the Experience is certainly suitable for it. It is easily accessible by both public transport and by car and with the WFC Experience we have a current theme that attracts a lot of interest. It certainly has the potential to become one of the attractions that contributes to the further spread of tourists across the Netherlands. ”

Read the interview with Dirk here

Work was already officially started in November on the development of plans for the World Food Center Experience. Around 80 representatives from the business community, municipality, province, central government, NGOs, science and education then came to the Mauritskazerne in Ede to start the next phase of the development of the WFC Experience.

Ede City Council unanimously approves of Structural Vision

On Thursday, January 23, the Ede city council approved the structural vision and environmental impact assessment unanimously and unanimously. The WFC structural vision describes how the area is laid out. Where do houses or businesses go, which beautiful places do we want to protect and how do we deal with nature or parking?

The accompanying EIA plan (environmental impact assessment) can be read about the effects on the environment. The Council has adopted the structural vision with compliments. With the remark to look carefully at a varied range of sustainable homes and businesses.

Download the summary of the structural vision here

Structural vision and environmental impact assessment established, what does this mean?
Now that the structural vision and environmental impact assessment have been established, both documents are once again made available for inspection. A message about this appears in EdeStad, the Dutch Government Gazette and you can find it online via the website: Are you curious about the structural vision? Download the handy summary here

Next steps
The World Food Center project continues with the decision on the structural vision. For example, the Municipality of Ede, together with developer World Food Center Development, is currently working on the development of building plans for the first offices and homes in the area.

SmaakPark spreads its wings and seeks partners

Good addition to World Food Center

In addition to all the great developments at the World Food Center, another food initiative is also on the road elsewhere in the former barracks area. The Smaakpark is an idea of food designer Christian Weij and nutrition coach Petra Busser who, based on their passion for tasty, honest, sustainable and healthy food, have been thinking about serving and serving good food, organizing workshops and festivals, and developing recipes and food concepts. The last few years they have been doing this from a former defense sports hall next to the World Food Center. That now has some limitations, but if it is up to Christian and Petra that will soon change. They have started a large crowdfunding campaign to give the final push.

What is going to happen?
 "The bullet is through the church and the agreements with the municipality have been made: from August next year we hope to open the first parts of our new Taste Park here," says Christian Weij. "We intend to take over the old sports hall of the Maurits Noord barracks area from the municipality of Ede. We will then convert it into a multifunctional food hall with an associated company home. We lease the surrounding land and develop it into a picking garden, two earth dwellings that will be used as B & B's and into various underground greenhouses and towers where we will experiment with new forms of food production. ”

A real Taste Park, what will this look like?
 “A visit to it TastePark becomes a culinary journey of discovery along sustainable and healthy food. The rolling park full of vegetables, small livestock, fruit and food experiments continues into the food hall. In addition to our own cooking studio, demo kitchen and bar, there will also be room for other (small and / or starting) catering entrepreneurs to sell their products. This space will have the atmosphere of a food truck festival, with a varying occupation. ”

Crowdfunding started
Because the SmaakPark must become the sustainable food meeting place in the Netherlands, in line with the World Food Center, the initiators want to give everyone who finds the future of food important the opportunity to participate. That is why a large Crowdfunding campaign was launched this week, so that everyone can become a partner to help realize this unique food experience. The first two days, 20% already arrived! "

What does the SmaakPark need?
“To become the owner of the property and the land and to implement the plan, an amount of at least 1.4 million euros is needed. We want to collect 225,000 of these through CrowdFunding. With this amount we can furnish the building, convert the garden into an inspiring park and pay for part of the renovation. The rest of the financing has already been received, but we can only use it once the CrowdFunding has been completed. If we go over 225,000, we can also realize a few innovative projects, such as the greenhouses, the B & B houses and the aquaponics - where vegetables and fish live together. ”

How are you going to earn back the investment?
“The SmaakPark will have various sources of income: workshops in the cooking studio, rental of B&B rooms, sale of food and drinks, development of new products and rental of catering space in the food hall. But the different spaces in the park and the food hall can also be rented for parties, meetings, weddings and presentations. By making all spaces as multifunctional as possible, we will therefore be able to achieve a high occupancy rate. "

 How does this connect to the World Food Center?
Both the World Food Center and we believe it is very important that people become more aware of what they eat and what the consequences are. We think that if you eat healthily for yourself, this is also better for your environment. We can show and taste that on our scale. In the World Food Center Experience, the big picture is visible and tangible as an experience. In the SmaakPark we give an extra dimension to that. We think it is important that our food system changes and that as many people as possible should become aware of this. Together with the World Food Center, we at SmaakPark think we can also help make this world more sustainable and healthier.

How can you help now? (with a good return immediately!)
This week Smaakpark has launched a major CrowdFunding promotion. More information can be found at: There you can also immediately take steps to give the Smaakpark a financial boost. This is already possible from 500 euros, with a return of 4.5%.


The municipality of Ede tackles food waste

In Ede, four supermarkets donate their food surpluses to six social organizations. With these surpluses, they prepare 750 meals a month for lonely elderly people, people in poverty or with a drug history. The organizations, such as the Westhoffhuis and the Wekeromse Zand care farm, are happy with the food and can therefore keep the price of a meal low.

The Food Surplus Foundation has linked supermarkets and organizations, with support from the municipality of Ede. Part of the initiative is also that the chefs who work with the food receive a course to safely process the food into a dish. Alderman Hoefsloot issued the food safety (HACCP) certificate to the participants this morning at the end of the course. In addition, the supermarkets received door stickers and shelf cards from the alderman. This allows them to show customers that they want to prevent food waste. The Aldi in Lunteren, Plus in Bennekom, Coop in Wekerom and Jumbo Stadspoort in Ede are participating in this project. "I think it's great that we not only prevent food wastage in Ede, but at the same time ensure that civil society organizations can take better care of our vulnerable residents," said alderman Hoefsloot.

Cheap meals for more people

The Westhoffhuis in Lunteren has an open meal every other week where around 35 people from the neighborhood come to eat. Manager Ad Beckers of the Westhoffhuis: & #8220; With the donations we can keep the price of the meal low without compromising on quality and we reach more people ”. Eunice Heije from the Wekeromse Zand care farm is also pleased with the donations and the 'Food Safe Working' course. In the care farm, people who have been addicted are prepared for independent living and working. “Our residents help with the collection of food and the preparation of meals. As a result, they see why it is important to prevent food waste and how to handle food in the kitchen. " The four other social organizations that participate are Buurthuis de Meerpaal in Ede, social cultural center 't Laag in Bennekom, residents of Baronie in Bennekom and care farm Stichting Betach in Wekerom.

We are looking for more participants!

Councilor Hoefsloot is happy with the collaborations and hopes that more will follow. "If we see how much food is still wasted, this is just the beginning." Stichting Voedselsurplus is looking for more supermarkets and social organizations that want to participate in this project on behalf of the municipality of Ede. Interested parties can contact Stichting Voedselsurplus by sending an e-mail to