Secretariat for the research program TiFN organized a very useful 'open meeting' for all companies and other interested parties in the research program of the WFC. This meeting was intended to further expand the existing consortium of knowledge institutions, companies and the government.
The WFC Research Program aims to understand more how consumers change their behavior and what the impact is of different communication strategies on consumer decision-making. Consumers are increasingly critical of the information they receive about nutrition. Are e-numbers really that bad for my health? What difference does the purchase of organic vegetables and fruit make?
The funding application for the program is coordinated by TiFN, which submitted an application for public research funding to the Netherlands Organization for Scientific Research (NWO) last November. The first evaluation of the submitted proposals is at the end of February and the final proposal must be submitted on 21 May. The consortium now consists of knowledge institutions such as Wageningen University and Research, TU Delft, the University of Groningen and the CHE, AERES and HAN colleges and from KraftHeinz, Danone, FrieslandCampina, Schuttelaar & Partners, the Municipality of Ede and the Province of Gelderland.
After a short welcoming speech Tineke Keidel (WFCD) told about the progress of the development of the WFC. Hereafter Ronald Visschers explained the status of the research program. Susanne Butterman, Account Manager at the Municipality of Ede and Province of Gelderland, informed the audience about the importance of the research program and the contribution of the local government. After this there was a panel discussion with representatives from the business community (FrieslandCampina, Danone, KraftHeinz) led by professor of consumer behavior prof.dr. Hans van Trijp.