Provincial Executive of the Province of Gelderland and the Edese College of Mayor and Aldermen have today approved the further development and realization of the World Food Center Experience (WFC Experience). This decision was preceded by a thorough investigation into the feasibility of the WFC Experience. On the basis of the feasibility study, a Memorandum of starting points has been drawn up. The City Council and the Provincial Council decide on this Memorandum of principles in March.
Deputy Bea Schouten: "We believe in the World Food Center. The business plan has convinced us that the World Food Center can flourish in a good way. We believe that the Experience contributes to good food awareness in a fun and attractive way. This project also wants to make a substantial contribution to global food problems. ''
Alderman Leon Meijer: "I am proud that with this decision we are a step closer to the realization of the WFC Experience and the opening in 2022. I am already looking forward to seeing how children, parents, grandparents, but also international delegations enjoy the discovery journey that the Experience offers. The WFC Experience is also a boost for the economy and employment in Ede. In order to provide the more than 10 billion people on our planet with enough food in 2050, we all have to drastically change our diet. The demand for healthy and sustainable food for everyone is increasing. In the WFC Experience you learn more about this in a fascinating way and you go on a true food adventure. With our integral food policy, the location of the Experience here in Ede is a logical choice. "
In recent years, the municipality of Ede, the Province of Gelderland, Wageningen University & Research and WFC Development have worked on the realization of the Master Plan of the WFC Experience and the accompanying Memorandum on principles. From the start there is a close collaboration with a number of companies such as; Albert Heijn, Rabobank, DSM, FrieslandCampina, KeyGene, Nestlé and Scelta Mushrooms. The Food and Agricultural Organization of the United Nations (FAO) has been closely involved in the development of the Master Plan for the Experience. In addition, various civil society organizations support the initiative and are involved in further development.
World Food Center and Experience
The World Food Center is the food meeting place for consumers, businesses, knowledge institutions and governments. The WFC Experience is a unique and widely supported educational attraction that encourages consumers to choose healthy and sustainable food in a lively way. It takes visitors on a personal food adventure that makes them aware of the responsibilities that food entails. All this in an exciting, attractive and exciting way, making the WFC Experience an excellent attraction for the whole family.
Anita Scholte at Reimer, responsible for Quality Assurance & Product Sustainability at Albert Heijn: "In order to offer our customers day-to-day healthy, tasty and sustainable food, we work closely with the entire food chain. We can make this chain visible in the WFC. A great place to show the general public where our food is coming today and how it is being fully innovated ".
Klaas Cuperus, RSA / QA / Co-manufacturing manager Nestlé Benelux:
"Feeding the world's population in a sustainable way, not only requires innovation in the product field, but also changes in our consumption pattern. This is necessary to waste less food and make healthier choices. The WFC can and will play an important role in the transfer of knowledge about this
and we, as Nestlé, also want to take our responsibility ".
In March, both Provincial States and the City Council will discuss the Memorandum on starting points. After positive decision-making the plan comes in a next phase. This gives a go-ahead to work out the Master Plan towards a concrete design and the eventual realization of the Experience. The Edese College of Mayor and Aldermen has expressed the wish to open the Experience in 2022.