There is a great international interest in the Dutch agrifood sector. Every year, the Netherlands is visited by many exploratory companies, governments and knowledge institutions. The visits often have an orientating character, making it less interesting for many companies and knowledge institutions to receive these delegations. The result is that delegations get limited access to the many innovative solutions that the Dutch agrifood sector has in hand.
The ambition is therefore to create, in addition to the WFC Experience, a business facility of approximately 1,500 m2 which is the "business and innovation business card" of the Netherlands: the "Innovation Xpo".