Rival Foods: 'Bite is the new taste'

Regio Foodvalley has recently added a new addition to start-ups. Roots Innovation Hub is a real breeding ground for innovative ideas and passionate entrepreneurs who want to take their concepts further. A meeting with Ernst Breel of Rival Foods shows that the first innovators have already settled. Breel started the new company together with Birgit Bekkers to further develop and commercialize relevant research that Bekkers had started at Wageningen University outside the university walls.

Rival Foods has only been around for six months, but it seems to be on a very interesting track: that of structuring vegetable proteins according to a new process called shear cell technology. This gives vegetable proteins a firm muscle-like structure and bite and the properties of meat. Apart from the value of this process, its timing is also perfect, as meat substitutes and plant-based diets are in the spotlight these days. "Actually, Birgit and I are part of the lament that those meat substitutes are far from being what they should be," Breel begins. “They are often affe products with a taste, smell and color. Opening the suit and heating it up is really all you can do with it. Beautiful culinary products that you can prepare in different ways are still missing. We want to change that. ”

Bite is the new taste and it is therefore gratifying to note that with the developed procedure vegetable products get a firm texture and also react exactly the same to preparation as meat. It has already been proven experimentally how well that worked. “We have had several chefs work with our meat substitutes. They cut, baked, roasted, cooked and marinated, but didn't notice any difference with real meat. They were therefore enthusiastic. ”

Ideal nursery for startups

Breel is also enthusiastic about the possibilities that working in the recently opened start-up location 'Roots' offers him as an entrepreneur. And he is not alone, because there are more startups located in his immediate vicinity. “I just spoke to a few companies that will move into our sister building opposite tomorrow. There is already an interesting company there that is developing cultivation systems with plants. ” The interest there is does not surprise him. "It is ideal for startups that cannot afford to conclude long lease contracts, so it is ideal that affordable business space can be occupied here under flexible conditions." As far as Breel is concerned, there is also synergy, because according to him all startups can learn something from each other. “Questions about contracts, how you deal with employees or how you tackle certain administrative issues, every startup has to do with it. Only then can you exchange a lot of knowledge. ”

“It is also nice that, in the middle of the Foodvalley, there are all kinds of companies with whom we can work and that our lines with Wageningen have remained short. In this way we can link up with all kinds of scientific developments. ” Moreover, Breel is already noticing that the location also makes him internationally visible as an entrepreneur. “For example, we received financing from a foreign party that only noticed us because we were able to present our business case in the larger context of Wageningen and the Foodvalley.”

Read more about Rival Foods on their website

Living in the Veluwse Proeftuin

Living is an integral part of the World Food Center. The area offers space for approximately 600 homes. From ground-level houses to apartments. Behind the scenes, we are busy with the contractor and the architect with all the preparations for the sale of the houses. Sales will start soon!

One of the neighborhoods in the World Food Center is The Veluwse Proeftuin. This is the place where you don't have to 'run' for a while or where you just run into the forest. The Veluwse Proeftuin stands for luxury living in a modest, pure way. The Veluwe is withdrawn into the neighborhood and the use of natural materials and colors means that the houses and apartments blend into the landscape. You live here together in a communal garden where fruit, vegetables and herbs may soon grow to taste for yourself.

Ontdeck Living at World Food Center

New location for Startups ROOTS opens its doors at World Food Center

Special products and ideas are given the opportunity to grow

Ede, April 14, 2020 - The Foodvalley region has a unique location for starting entrepreneurs. They can settle in two former barracks on the World Food Center site at very favorable conditions. The first companies have already been withdrawn. In total, more than 3,400 square meters of office and experimental space are available.

Nice addition to the region
Roots offers space for startups and scale-ups that are active in agri and food, but also beyond. Its location next to Ede-Wageningen railway station, on the edge of the Veluwe and amid all activities on the World Food Center site, makes it an ideal location for starting entrepreneurs. Board member of the Roots Innovation Hub Foundation and CEO of FoodvalleyNL Roger van Hoesel agrees. “Cheap and flexible housing for young companies in an inspiring environment is important. Roots is a great addition to all the beauty that the ecosystem has to offer here in this region. ”

Special innovations
The first companies with special concepts have now settled in buildings 85 and 86 at the World Food Center. Ernst Breel, co-founder of Rival Foods is delighted with their new location: “Rival Foods is developing a new production process to produce the world's first 100% vegetable culinary fillet pieces. Rival Foods has established itself in Roots to be able to take the first steps in development and expand. Roots provides the right combination of infrastructure, low costs and entrepreneurship to support Rival Foods in this early phase. ”

Another special company is Vegger. Paulien van de Vlasakker from Vegger explains what they do. “Vegger provides products and services for indoor gardening: indoor gardening. Vegger's high-tech indoor gardens guarantee the right growing and flowering conditions for a green indoor climate and optimal meal experience in offices and care centers. Roots is the perfect place for us to further expand our company. We rent the necessary space that we make good use of. In addition, the location / location is very convenient, also for expanding our network within Foodvalley and the World Food Center! ”

The following companies are currently based in Roots: Rival Foods, Vegger, Black Coffee, Corvus Drones, Track32. Interested entrepreneurs can find more information at www.worldfoodcenter.net/roots.

Coronavirus measures (COVID-19)
On 15 March last, the Dutch government took far-reaching measures as a result of the distribution of COVID-19. The Roots Innovation Hub Foundation closely follows these measures. This means that the provision of information to interested entrepreneurs takes place online and by telephone as much as possible. Viewings are possible, but of course measures are taken to conduct the viewings as safely as possible.

For more information, please contact Louis de Boer on 06 5475 4488 or download the brochhour of Roots Innovation Hub

Living at World Food Center - meet the architects

An important part of the World Food Center is the development of new-build homes. We already introduce the architects to you.

The area of the World Food Center is around 60 football fields. The part where housing is built is divided into various neighborhoods. It is a mix of houses with a private or shared garden and apartments. On the side of the forest, the Veluwe nature comes through the houses. Closer to the heart of the area, the neighborhoods have a more urban character. The first houses are built on the edge of the Sysselt forest and are located on the highest point of the World Food Center. You can enjoy an unobstructed view of the neighborhood and surroundings in many places. Work is currently being done on the first sketches on this first construction site for housing.

MIX architects
MIX architecture is a nationally operating architectural firm where 24 professionals work. Director Reinier Ubels tells what the vision of MIX is. “We are particularly active in explicit housing plans and are celebrating our 15 year anniversary this year! We want to enrich our living environment with optimistic, friendly and sustainable architecture. To achieve this, we use our enthusiasm and craftsmanship so that our dreams are translated into a built reality. ”

Ubels continues: “As a architectural firm from Ede, we feel closely involved in the future development of our municipality and are proud of the fact that we can contribute to the development of the World Food Center. We are currently working on the design of apartments along the edge of the Sysselt. A beautiful, challenging assignment where the ambitions of the World Food Center and the nature of the Veluwe reinforce each other and are fantastic sources of inspiration for the design of the houses. Making the surrounding landscape liveable is an important design theme at all levels of scale.

The black dog
De Zwarte Hond is a design agency for architecture, urban design and strategy with offices in Groningen, Rotterdam and Cologne. "Our designs are logical and self-evident, as if they have existed for a long time," explains creative director Jeroen de Willigen. “They are always places that touch the heart, because they serve the client and the world. We combine craftsmanship with social commitment.
The great strength of our office is in our expertise at all scales, from chair to city. We thereby create living environments that have meaning for the city and region. That also applies to the World Food Center. "

De Zwarte Hond already carried out research in 2011 into the further development of the Ede-Wageningen zone as a connecting knowledge axis in the Foodvalley region. The telling motto of this study: 'Connect and meet'. Jeroen de Willigen continued this motto in the structural vision and a number of urban development plans. Based on this, a beautiful new place is being developed where that connection and meeting can actually take place, with an attractive mix of living, working and relaxation, within walking distance of the new station.

In this new district on the edge of the Veluwe, we will now also design houses. The houses will be located on the Sysseltse zoom: a relaxed urban living environment in the green. De Willigen: “We have been involved as an urban planner in the development of the World Food Center since 2016. We are happy that we can now also work as an architect. ”