Parklaan construction has begun - WFC will soon be even more accessible

Those who come by car will soon have a lot less time to get to the World Food Center from the A12. Until now it was quite a search on the barracks grounds here in Ede. But with the construction of Parklaan with a direct exit to the WFC site, that will be a thing of the past. Work started last month.

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Definitive design of Parklaan intersections at WFC level.

Ede-Oost is getting busier on the road. Certainly with the developments on our site and the delivery of more and more homes on the other barracks areas and the Enka site. That is why the Municipality of Ede is constructing the new Parklaan that connects the A12 with the N224. The new Parklaan will partly be located along the WFC site and will have 2 turns to the site.

Among other things, the soil is currently being investigated for possible remaining explosives or remains from the Second World War. As soon as this is done, the construction of the road starts. The first turn is expected to be ready for use in the fall of 2020.

View the Parklaan project page here

Public transport next door
Do you prefer to travel by public transport? The World Food Center is right next to the NS intercity station Ede-Wageningen? That means direct connections with Randstad, Arnhem and Amersfoort. Very easy and sustainable!

World Food Center Experience Foundation established

The World Food Center Experience starts 2020 well. This week the independent foundation was set up that will be responsible for the further development and realization of the World Food Center Experience, an exciting theme attraction about food.

With the foundation of the Foundation, the way is clear for important follow-up steps such as the tender of the experience builder, the architect and the operator.

Earlier this week, the colleges of the municipality of Ede and the province of Gelderland agreed to appoint the first board members. After this decision, the World Food Center Experience foundation was established. Leisure specialist Dirk Lubbers is the first board member and treasurer. Former mayor of Ede, Cees van der Knaap becomes chairman of the board. Van der Knaap will temporarily fill this position until a definitive chairman is appointed.

Marcel Goossens director
Marcel Goossens, who as a quartermaster has led all preparatory work for the foundation in recent months, is now responsible as director for the daily management of the foundation. “Now that the foundation has been officially established, we can continue to build on this valuable initiative. In this way, we can really start the various tenders that we have prepared in recent months. With Cees van der Knaap and Dirk Lubbers, we have two dedicated people with whom we will further expand and strengthen the board in the coming period. ”

Experience expertise
With the entry of Dirk Lubbers to the foundation board, the foundation brings in a lot of experience expertise. Dirk has a track record in the field of recreation and tourism. Under his leadership, the Heineken Experience grew into one of the biggest crowd pullers in Amsterdam.

"I am convinced that there is now room for an attraction or experience about food," says Dirk Lubbers. “The location of the Experience is certainly suitable for it. It is easily accessible by both public transport and by car and with the WFC Experience we have a current theme that attracts a lot of interest. It certainly has the potential to become one of the attractions that contributes to the further spread of tourists across the Netherlands. ”

Read the interview with Dirk here

Work was already officially started in November on the development of plans for the World Food Center Experience. Around 80 representatives from the business community, municipality, province, central government, NGOs, science and education then came to the Mauritskazerne in Ede to start the next phase of the development of the WFC Experience.

Ede City Council unanimously approves of Structural Vision

On Thursday, January 23, the Ede city council approved the structural vision and environmental impact assessment unanimously and unanimously. The WFC structural vision describes how the area is laid out. Where do houses or businesses go, which beautiful places do we want to protect and how do we deal with nature or parking?

The accompanying EIA plan (environmental impact assessment) can be read about the effects on the environment. The Council has adopted the structural vision with compliments. With the remark to look carefully at a varied range of sustainable homes and businesses.

Download the summary of the structural vision here

Structural vision and environmental impact assessment established, what does this mean?
Now that the structural vision and environmental impact assessment have been established, both documents are once again made available for inspection. A message about this appears in EdeStad, the Dutch Government Gazette and you can find it online via the website: https://zoek.officielebekendmakingen.nl. Are you curious about the structural vision? Download the handy summary here

Next steps
The World Food Center project continues with the decision on the structural vision. For example, the Municipality of Ede, together with developer World Food Center Development, is currently working on the development of building plans for the first offices and homes in the area.

SmaakPark spreads its wings and seeks partners

Good addition to World Food Center

In addition to all the great developments at the World Food Center, another food initiative is also on the road elsewhere in the former barracks area. The Smaakpark is an idea of food designer Christian Weij and nutrition coach Petra Busser who, based on their passion for tasty, honest, sustainable and healthy food, have been thinking about serving and serving good food, organizing workshops and festivals, and developing recipes and food concepts. The last few years they have been doing this from a former defense sports hall next to the World Food Center. That now has some limitations, but if it is up to Christian and Petra that will soon change. They have started a large crowdfunding campaign to give the final push.

What is going to happen?
 "The bullet is through the church and the agreements with the municipality have been made: from August next year we hope to open the first parts of our new Taste Park here," says Christian Weij. "We intend to take over the old sports hall of the Maurits Noord barracks area from the municipality of Ede. We will then convert it into a multifunctional food hall with an associated company home. We lease the surrounding land and develop it into a picking garden, two earth dwellings that will be used as B & B's and into various underground greenhouses and towers where we will experiment with new forms of food production. ”

A real Taste Park, what will this look like?
 “A visit to it TastePark becomes a culinary journey of discovery along sustainable and healthy food. The rolling park full of vegetables, small livestock, fruit and food experiments continues into the food hall. In addition to our own cooking studio, demo kitchen and bar, there will also be room for other (small and / or starting) catering entrepreneurs to sell their products. This space will have the atmosphere of a food truck festival, with a varying occupation. ”

Crowdfunding started
Because the SmaakPark must become the sustainable food meeting place in the Netherlands, in line with the World Food Center, the initiators want to give everyone who finds the future of food important the opportunity to participate. That is why a large Crowdfunding campaign was launched this week, so that everyone can become a partner to help realize this unique food experience. The first two days, 20% already arrived! "

What does the SmaakPark need?
“To become the owner of the property and the land and to implement the plan, an amount of at least 1.4 million euros is needed. We want to collect 225,000 of these through CrowdFunding. With this amount we can furnish the building, convert the garden into an inspiring park and pay for part of the renovation. The rest of the financing has already been received, but we can only use it once the CrowdFunding has been completed. If we go over 225,000, we can also realize a few innovative projects, such as the greenhouses, the B & B houses and the aquaponics - where vegetables and fish live together. ”

How are you going to earn back the investment?
“The SmaakPark will have various sources of income: workshops in the cooking studio, rental of B&B rooms, sale of food and drinks, development of new products and rental of catering space in the food hall. But the different spaces in the park and the food hall can also be rented for parties, meetings, weddings and presentations. By making all spaces as multifunctional as possible, we will therefore be able to achieve a high occupancy rate. "

 How does this connect to the World Food Center?
Both the World Food Center and we believe it is very important that people become more aware of what they eat and what the consequences are. We think that if you eat healthily for yourself, this is also better for your environment. We can show and taste that on our scale. In the World Food Center Experience, the big picture is visible and tangible as an experience. In the SmaakPark we give an extra dimension to that. We think it is important that our food system changes and that as many people as possible should become aware of this. Together with the World Food Center, we at SmaakPark think we can also help make this world more sustainable and healthier.

How can you help now? (with a good return immediately!)
This week Smaakpark has launched a major CrowdFunding promotion. More information can be found at: https://crowdaboutnow.nl/campagnes/smaakpark. There you can also immediately take steps to give the Smaakpark a financial boost. This is already possible from 500 euros, with a return of 4.5%.