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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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News

Roger van Hoesel, director of Foodvalley NL, fully admits that he himself still uses it regularly; the positioning of the Netherlands as the world's second largest exporter of agrifood products. “It sounds good and is always a nice entry to an international audience. But unfortunately it doesn't mean that much. It says nothingRead more
The 2019 edition of Food Unplugged was great again. Once again, the grounds of the World Food Center were buzzing and all visitors on the former storm track could see what a great place this is for food-related activities! With just too many workshops to choose from, fantastic food innovations, delicious food and once againRead more
The plans for the World Food Center are on paper. The WFC structural vision describes how the area is set up. Where do houses or businesses go, which beautiful places do we want to protect and how do we deal with nature or parking? You can read about the effects in the accompanying EIA planRead more
Prior to the consultation period around the structural vision, the municipality of Ede organized a new city meeting for residents and entrepreneurs. The 100 interested people who had registered were given presentations in the Akoesticum and were able to ask questions to the municipality, the WFC and the project developers. And for dessert the visitors were given a tour of the site,Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

Fun
The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.