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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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8 December 2018

About the WFC:

"The World Food Center addresses and promotes sustainable food production and consumption and is not simply a commodity, but must be valued for its role in feeding and nourishing people." Trudy van Wijnhoven, Rosa Roll, Food and Agriculture Organization the United Nations (FAO) Read more

8 December 2018

Infographic WFC

The World Food Center at a glance! Read more

November 16, 2018

The Amazing Foodworld

When I traveled to Turin exactly ten years ago with a delegation of Dutch youth, I had no idea that my life would change forever. We visited the Salone del Gusto and Terra Madre. A meeting set up by Slow Food that exhibits the splendor of global food production. To be precise Read more
The World Food Center sets itself the goal of telling both the national and the international food story. These are complex stories on which different perspectives are possible. To get a complete picture of the challenges and opportunities for feeding the world population and at the same time tell the story about the capacity of Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.