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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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News

Under the name Cultural Bloom, Ede and Wageningen submitted a joint plan to Minister Ingrid van Engelshoven of Education, Culture and Science to increase the visibility and accessibility of culture. This week it was announced that fifteen cultural testing grounds were set up throughout the country. There will be one for Ede and Wageningen Read more
During the conference “Ondernemen mee in de Regio Deal Foodvalley” about 200 entrepreneurs, knowledge institutions and governments discussed the plans, opportunities and possibilities of the Regio Deal Foodvalley. A bustling afternoon with many good ideas. Naturally, the presentation of the World Food Center also received a lot of interest. The Regio Deal leads to Read more
On the 21st of June the World Food Center site will once again show how beautiful things are going to be here. Then the fifth edition of the Food Unplugged Festival is already taking place. Food Unplugged is an annual food festival that puts the spotlight on 'unprocessed food', honest food from farmers, growers and small independent Read more
The Prevention Agreement stipulates that a new food selection logo will be introduced in 2020. Consumentenbond recently announced that it found Nutriscore the best food selection logo. They are now depositing the ball with the government. With a food selection logo on the front of a package, the consumer can see at a glance how healthy or unhealthy a product is Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

Fun
The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.