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The World Food Center

In an area rich in food history, a magical place with meaning for the future emerges

In Ede, in the Foodvalley region and close to Wageningen University & Research, the former Maurits Zuid barracks area is being transformed into the food meeting place in the Netherlands: the World Food Center. A place where companies and organizations settle down, where visitors playfully learn everything about our food and where people live, work and come home. Here, makers, companies and organizations, from start-ups to veterans, show their food innovations to a wide audience and fruitful collaborations flourish. A place where food is central and the breathtaking nature of the Veluwe literally enters the area.

The challenge

The world population is growing, the climate is increasingly under pressure. The challenge of providing everyone with sufficient healthy and sustainable food is greater than ever. How can we produce more efficiently in the future? And how do we keep the impact on the environment as small as possible? How can we eat healthier and waste less?

A change is needed to a different way of producing and consuming: a new way of thinking. Collaboration,
dialogue and awareness play an important role in this. The World Food Center encourages us to take responsibility and to jointly examine the food issues of today and tomorrow. With the motto: "We feed each other".

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News

Simon N. Groot (84) was the first Dutchman to receive the World Food Prize on 18 October in Iowa. The prize, which was awarded for the 34th time this year, went to plant breeder Groot for his successful commitment to offer millions of small farmers in more than 60 countries a better economic perspective.Read more
Today, on World Food Day, the Dutch Food Week was concluded at the World Food Center in Ede with a full-day program for food professionals, built around the theme of circular food production. Joke Schut Photography The crowded room had to wait for the opening words of Minister Carola Schouten. Her delay, caused by the farmers' protest, unintentionally illustratedRead more
Every Wednesday at 8 p.m. the local Edese radio channel EDE FM hosts a regional entrepreneur in the studio, in a healthy alternation between company size and sector. The Business Club Radio program also invites people who have a major influence on entrepreneurs from the Foodvalley region, such as directors and service providers fromRead more
It was in June this year that BPD (Bouwfonds Property Development) officially joined the World Food Center area development project. Since then, under the flag of World Food Center Development (WFCD), GREEN and Van Wijnen have been working hard on the development of the former Maurits Zuid barracks site in order to create a unique environment forRead more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

Fun
The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

The WFC Experience will receive 330,000 visitors a year for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.