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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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According to Martin Barratt, specialist in the field of financial models and exploitation for attractions, the WFC has already taken one of the biggest hurdles by explicitly considering the visitors and consumers in all plans. The BRC plans are based on this, as are the LDP calculations. "Many projects and initiatives start from the others Read more
The World Food Center will be a model of the 'ability' and the innovative power of the Dutch food industry. Around the Experience Center a business park is being developed and an urban living environment created. In line with the ambitions of the WFC, special attention is naturally paid to the theme of sustainability during development. Sustainability is more than one Read more
Carien de Bas, Brand & PR Manager at FrieslandCampina Branded Netherlands, participated for the first time in a WFC session this month. How does she view the WFC? "When opening a World Food Center in the Netherlands, it is primarily important to appeal to and inspire visitors. When you see it Read more
After years of preparation opened on 15 November in Bologna FICO Eataly World. An initiative that shares a number of principles with the World Food Center. On a large site, a kind of Italian Food Experience has been set up in a number of former market halls. Traditional Italian products are produced in 40 'factories'. In addition there are 40 restaurants and food stalls, Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.