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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.

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1 January 2018

Brochures and Downloads

Brochures and Downloads Here you can download our most recent brochures. Development Perspective Area Development The Brochure of the WFC Fact sheet WFC        Read more
On 1 November and 13 December, the agrofood companies participating in the WFC came together to discuss business models for the WFC Experience. They also discussed the profile of a possible operator of the Experience and the various ways in which companies can actively participate in the WFC. The first session wasRead more
In the budget treatment of the new Ministry of Agriculture, Nature and Food Quality, the four coalition parties jointly submitted a motion with the aim of making the World Food Center a success. The motion was submitted by CDA'er Jaco Geurts and supported by Carla Dik-Faber, (Christian Union) Tjeerd de Groot, (D66) and Helma Lodders, (VVD). TheRead more
A 'Triple Helix' delegation from the Food Valley visited Denmark from 6 December to 8 December. Triple Helix stands for cooperation between government, companies and education. The main goal of the trip was to get inspiration together in Central Denmark, the central agricultural core of Denmark and to look for opportunities for itRead more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

Show what nutrition does to the body, your environment and the world and help to change the eating habits of consumers to a healthier and more sustainable diet.

Each year the WFC Experience will receive 330,000 visitors for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.