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The World Food Center

The challenge

The ever growing world population and increasing pressure on the planet lead to huge challenges in the food chain. More so, our day to day choices have an impact on our body and our environment. To provide enough, nutritious and sustainable food for everyone today and in the future, a radical change in how we produce and consume food is needed.

The approach

The World Food Center unites consumers and organizations and stimulates them to take more responsibility and join forces to find solutions for challenges in the food chain we face today and in the future. We feed each other. we feed each other.

The World Food Center is the place to be for food. A place where consumers, private partners, knowledge institutes and governments can share knowledge and inspire one another. The lively urban area adds to both an eventful and meaningful lasting awareness among consumers and provide breeding ground for innovation.

World Food Center Experience

The World Food Center Experience offers an educational food adventure where consumers in a playful way get to understand the complex story of the food chain. The goal is to inspire visitors to make conscious choices every day for tasty, healthy and sustainable food.
On the site of the WFC Experience you will find all information.

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  The realization of the World Food Center (WFC) in Ede is rapidly coming closer now that WFC Development, Wageningen University & Research, the business community and the government have taken the next step. They give the green light for the concrete elaboration of WFC Experience. In this experiential world visitors come to know everything in a creative and inspiring wayRead more
We will keep you informed WFC Development and the municipality of Ede will keep you informed of the progress, including through a monthly newsletter and social media. The project office of WFC Development is housed at the future location of the World Food Center on one of the former barracks in Ede, in the Frisokazerne. Visitors are welcome here - by appointment - to be informed. World Food Center Development BV (a collaboration between Green Real Estate BV and Van Wijnen Groep NV) is at the helm of the development of the World Food Center. Field manager Harry Veldhuis and CEO Cees van Bemmel are your contact.    Read more
WFC on Food Unplugged On June 24, the future WFC site was already bubbling with food. More than six hundred professionals attended the Food Unplugged festival, with workshops, presentations and tastings about honest, unadulterated food. The World Food Center was one of the partners. Johan Weijland, alderman of Ede, held a flaming speech in plenary about the necessity and the development of the WFC. A photo exhibition in the adjacent forest showed visitors what the WFC will look like and how this fits into the food policy of the municipality of Ede. The visitors from business, government and knowledge institutions were able to indulge in culinary curiosities such as Schiphol goose, botanical gastronomy and edible Van Gogh paintings. Food Unplugged is an inspiring foretaste of the many events that will be organized in and around the WFC.Read more
WFC helps start-up food companies on the road For the Dutch economy it is vital that there is a constant growth of new start-ups. That does not happen by itself. Many young entrepreneurs may have good ideas or perhaps a nice product or service, but that is not enough. Often there appears to be a need for a good network of potential customers, financiers (investors) or knowledge suppliers. Or an inspiring location to work, meet each other or invite customers. That is why a feasibility study is currently examining whether the WFC site would be a good place for young food companies to grow and flourish ('incubator'). This is being discussed with a large number of parties, including existing food companies, educational institutions in the region and, of course, starters themselves. This study will be completed this summer. The client is the municipality of Ede. The study is being conducted by Food Valley NL and StartLife.      Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

The WFC Experience will receive 330,000 visitors a year for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.