Back to top

The World Food Center

In an area rich in food history, a magical place with meaning for the future emerges

In Ede, in the Foodvalley region and close to Wageningen University & Research, the former Maurits Zuid barracks area is being transformed into the food meeting place in the Netherlands: the World Food Center. A place where companies and organizations settle down, where visitors playfully learn everything about our food and where people live, work and come home. Here, makers, companies and organizations, from start-ups to veterans, show their food innovations to a wide audience and fruitful collaborations flourish. A place where food is central and the breathtaking nature of the Veluwe literally enters the area.

The challenge

The world population is growing, the climate is increasingly under pressure. The challenge of providing everyone with sufficient healthy and sustainable food is greater than ever. How can we produce more efficiently in the future? And how do we keep the impact on the environment as small as possible? How can we eat healthier and waste less?

A change is needed to a different way of producing and consuming: a new way of thinking. Collaboration,
dialogue and awareness play an important role in this. The World Food Center encourages us to take responsibility and to jointly examine the food issues of today and tomorrow. With the motto: "We feed each other".

Back to top

News

Thanks to the large stream of visitors of two hundred to three hundred thousand people per year, WFC Experience offers plenty of opportunities for an extensive research program on healthy and sustainable food. The universities of Groningen, Maastricht, Nijmegen, Utrecht and Wageningen are in control. They do so in consultation with TIFN, the Food Alliance and the Food & Cognition research programRead more
For the development of WFC Experience, WFC Development cooperates with the renowned BRC Imagination Arts. No other agency worldwide that is better able to sketch and produce a design for an experiential world. "We bring stories to life for the leading brands and organizations. In this way we provide visitors with unforgettable memories ",Read more
  The realization of the World Food Center (WFC) in Ede is rapidly coming closer now that WFC Development, Wageningen University & Research, the business community and the government have taken the next step. They give the green light for the concrete elaboration of WFC Experience. In this experiential world visitors come to know everything in a creative and inspiring wayRead more
We will keep you informed WFC Development and the municipality of Ede will keep you informed of the progress, including through a monthly newsletter and social media. The project office of WFC Development is housed at the future location of the World Food Center on one of the former barracks in Ede, in the Frisokazerne. Visitors are welcome here - by appointment - to be informed. World Food Center Development BV (a collaboration between Green Real Estate BV and Van Wijnen Groep NV) is at the helm of the development of the World Food Center. Field manager Harry Veldhuis and CEO Cees van Bemmel are your contact.    Read more

Back to top

Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

Fun
The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

The WFC Experience will receive 330,000 visitors a year for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.