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The World Food Center

In an area rich in food history, a magical place with meaning for the future emerges

In Ede, in the Foodvalley region and close to Wageningen University & Research, the former Maurits Zuid barracks area is being transformed into the food meeting place in the Netherlands: the World Food Center. A place where companies and organizations settle down, where visitors playfully learn everything about our food and where people live, work and come home. Here, makers, companies and organizations, from start-ups to veterans, show their food innovations to a wide audience and fruitful collaborations flourish. A place where food is central and the breathtaking nature of the Veluwe literally enters the area.

The challenge

The world population is growing, the climate is increasingly under pressure. The challenge of providing everyone with sufficient healthy and sustainable food is greater than ever. How can we produce more efficiently in the future? And how do we keep the impact on the environment as small as possible? How can we eat healthier and waste less?

A change is needed to a different way of producing and consuming: a new way of thinking. Collaboration,
dialogue and awareness play an important role in this. The World Food Center encourages us to take responsibility and to jointly examine the food issues of today and tomorrow. With the motto: "We feed each other".

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WFC on Food Unplugged On June 24, the future WFC site was already bubbling with food. More than six hundred professionals attended the Food Unplugged festival, with workshops, presentations and tastings about honest, unadulterated food. The World Food Center was one of the partners. Johan Weijland, alderman of Ede, held a flaming speech in plenary about the necessity and the development of the WFC. A photo exhibition in the adjacent forest showed visitors what the WFC will look like and how this fits into the food policy of the municipality of Ede. The visitors from business, government and knowledge institutions were able to indulge in culinary curiosities such as Schiphol goose, botanical gastronomy and edible Van Gogh paintings. Food Unplugged is an inspiring foretaste of the many events that will be organized in and around the WFC.Read more
WFC helps start-up food companies on the road For the Dutch economy it is vital that there is a constant growth of new start-ups. That does not happen by itself. Many young entrepreneurs may have good ideas or perhaps a nice product or service, but that is not enough. Often there appears to be a need for a good network of potential customers, financiers (investors) or knowledge suppliers. Or an inspiring location to work, meet each other or invite customers. That is why a feasibility study is currently examining whether the WFC site would be a good place for young food companies to grow and thrive ('incubator'). This is being discussed with a large number of parties, including existing food companies, educational institutions in the region and, of course, starters themselves. This study will be completed this summer. The client is the municipality of Ede. The study is being conducted by Food Valley NL and StartLife.      Read more

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Experience WFC

Experience the Experience

Central to the World Food Center is the World Food Center Experience. This Experience offers a true food adventure where consumers uniquely understand the complex story of the food chain.

The Experience wants to inspire visitors with games, stories, experiences and interaction to make conscious choices every day for tasty, healthy and sustainable food. Conscious choices with a positive impact for themselves and for the world around them.

The WFC Experience will receive 330,000 visitors a year for a unique food experience. There is room for dialogue in the futuristic theater with 3D projections and holograms. The Experience has its own labs and kitchens and is suitable for conferences and TV recordings.

It is the meeting place for consumers, food professionals, knowledge institutions and agrofood companies and shows that the Netherlands is a world player in agrofood.