World Food Center Experience Foundation established

The World Food Center Experience starts 2020 well. This week the independent foundation was set up that will be responsible for the further development and realization of the World Food Center Experience, an exciting theme attraction about food.

With the foundation of the Foundation, the way is clear for important follow-up steps such as the tender of the experience builder, the architect and the operator.

Earlier this week, the colleges of the municipality of Ede and the province of Gelderland agreed to appoint the first board members. After this decision, the World Food Center Experience foundation was established. Leisure specialist Dirk Lubbers is the first board member and treasurer. Former mayor of Ede, Cees van der Knaap becomes chairman of the board. Van der Knaap will temporarily fill this position until a definitive chairman is appointed.

Marcel Goossens director
Marcel Goossens, who as a quartermaster has led all preparatory work for the foundation in recent months, is now responsible as director for the daily management of the foundation. “Now that the foundation has been officially established, we can continue to build on this valuable initiative. In this way, we can really start the various tenders that we have prepared in recent months. With Cees van der Knaap and Dirk Lubbers, we have two dedicated people with whom we will further expand and strengthen the board in the coming period. ”

Experience expertise
With the entry of Dirk Lubbers to the foundation board, the foundation brings in a lot of experience expertise. Dirk has a track record in the field of recreation and tourism. Under his leadership, the Heineken Experience grew into one of the biggest crowd pullers in Amsterdam.

"I am convinced that there is now room for an attraction or experience about food," says Dirk Lubbers. “The location of the Experience is certainly suitable for it. It is easily accessible by both public transport and by car and with the WFC Experience we have a current theme that attracts a lot of interest. It certainly has the potential to become one of the attractions that contributes to the further spread of tourists across the Netherlands. ”

Read the interview with Dirk here

Work was already officially started in November on the development of plans for the World Food Center Experience. Around 80 representatives from the business community, municipality, province, central government, NGOs, science and education then came to the Mauritskazerne in Ede to start the next phase of the development of the WFC Experience.