The municipality of Ede tackles food waste

In Ede, four supermarkets donate their food surpluses to six social organizations. With these surpluses, they prepare 750 meals a month for lonely elderly people, people in poverty or with a drug history. The organizations, such as the Westhoffhuis and the Wekeromse Zand care farm, are happy with the food and can therefore keep the price of a meal low.

The Food Surplus Foundation has linked supermarkets and organizations, with support from the municipality of Ede. Part of the initiative is also that the chefs who work with the food receive a course to safely process the food into a dish. Alderman Hoefsloot issued the food safety (HACCP) certificate to the participants this morning at the end of the course. In addition, the supermarkets received door stickers and shelf cards from the alderman. This allows them to show customers that they want to prevent food waste. The Aldi in Lunteren, Plus in Bennekom, Coop in Wekerom and Jumbo Stadspoort in Ede are participating in this project. "I think it's great that we not only prevent food wastage in Ede, but at the same time ensure that civil society organizations can take better care of our vulnerable residents," said alderman Hoefsloot.

Cheap meals for more people

The Westhoffhuis in Lunteren has an open meal every other week where around 35 people from the neighborhood come to eat. Manager Ad Beckers of the Westhoffhuis: & #8220; With the donations we can keep the price of the meal low without compromising on quality and we reach more people ”. Eunice Heije from the Wekeromse Zand care farm is also pleased with the donations and the 'Food Safe Working' course. In the care farm, people who have been addicted are prepared for independent living and working. “Our residents help with the collection of food and the preparation of meals. As a result, they see why it is important to prevent food waste and how to handle food in the kitchen. " The four other social organizations that participate are Buurthuis de Meerpaal in Ede, social cultural center 't Laag in Bennekom, residents of Baronie in Bennekom and care farm Stichting Betach in Wekerom.

We are looking for more participants!

Councilor Hoefsloot is happy with the collaborations and hopes that more will follow. "If we see how much food is still wasted, this is just the beginning." Stichting Voedselsurplus is looking for more supermarkets and social organizations that want to participate in this project on behalf of the municipality of Ede. Interested parties can contact Stichting Voedselsurplus by sending an e-mail to 

Realization of World Food Center Experience officially launched

Food adventure promotes healthy and sustainable food

Ede, March 22, 2019 - Nyou this week the municipality of Ede, after the Province of Gelderland, has determined its financial contribution, the realization of the World Food Center Experience has officially started. From 2022, this educational food attraction is expected to take 330,000 visitors on a personal food adventure every year. In this way they become playfully aware of all aspects of our food and of the consequences associated with the choice of daily food. Organizations from the business community, government, science and education are involved in the development of the Experience.

We live in a time where we have become increasingly distant from the production of our food. At the same time there are major challenges such as overweight, hunger and climate change. The World Food Center Experience brings people into contact with the way food is produced and consumed worldwide. The World Food Center Experience lets people experience the impact of food on their bodies, how the food chain works, what the national and international food challenges are and how our country can contribute to solving them. All this in an exciting, attractive and fascinating way, making the World Food Center Experience not only a fun outing for the whole family, but also encouraging people to opt for healthy and sustainable food.

Unique cooperation
In recent years, the municipality of Ede, Province of Gelderland, Wageningen University & Research and WFC Development have worked on the concept and development of the World Food Center Experience. From the start there has been close collaboration with companies such as Albert Heijn, Rabobank, DSM, FrieslandCampina, KeyGene, Nestlé and Scelta Mushrooms. The World Food Organization of the United Nations has also been involved in the development of the Master Plan for the Experience. Leisure specialists have ensured a high fun factor of the attraction. Various social organizations support the initiative and participate in the elaboration of the ideas and plans. An independent Advisory Board, with representatives from different parts of the food sector, has approved the concept of the Experience.

Strong business case and financing
The concept of the Experience was designed by the leisure experts of BRC Imagination Arts from Los Angeles, who previously designed the successful Heineken Experience in the Netherlands. In addition, the plan has a strong financial foundation. The business case is based on a financially sound operational model, tested by the leisure development partners (LDP) agency specialized in attractions. The financing is made possible in part by a contribution of € 17 million from the province of Gelderland and € 6 million from the municipality of Ede.

International profiling
In addition to consumers, the World Food Center Experience also has a business target group. It will be the central meeting place for international delegations who visit the Netherlands to show the pioneering role of our country in agri-food, and to stimulate new partnerships and innovation.

Next steps
The next step in the realization of the World Food Center Experience is the establishment of a foundation that will be responsible for the development and realization of the content and the building of the new attraction. In addition to the content, the form and fun factor of the WFC Experience are also important to guarantee the experience.

Centrally situated
The WFC Experience is part of the World Food Center that is developing into the food meeting place of the Netherlands, right next to the Ede-Wageningen intercity station and close to Wageningen University & Research. The Ede-Wageningen area is the knowledge heart of the Foodvalley and a growing top location for innovative companies and institutions in the field of agri-food.

 

Comments and Quotes

Deputy Bea Schouten from Gelderland: “We believe that the World Food Center will flourish in a good way. It will be a fun, attractive experience that contributes to good food awareness. People mainly enjoy it, but it also contributes to national and global food issues. The place to be when it comes to food! "

Alderman Leon Meijer van Ede: “I am proud that with these decisions we can start the realization of the WFC Experience. I am already looking forward to seeing how children, parents, grandparents, but also international delegations enjoy the discovery journey that the Experience offers. The WFC Experience is also a boost for the economy and employment in Ede. In order to provide the more than 10 billion people on our planet with enough food in 2050, we must all change our eating habits drastically. The demand for healthy and sustainable food for everyone is increasing. In the WFC Experience you learn more about this in a fascinating way and you go on a true food adventure. With our integrated food policy, the location of the Experience here in Ede is a logical choice. ”

Anita Scholte at Reimer, responsible for Quality Assurance & Product Sustainability at Albert Heijn: “In order to be able to offer our customers healthy, tasty and sustainable food day in day out, we work closely with the entire food chain. We can make that chain beautifully visible in the WFC. A great place to show the general public where our food comes today and how there is plenty of innovation ”.
Raoul Bino, Managing Director of the Agrotechnology & Food Sciences Group (AFSG) of Wageningen University & Research: “For WUR it is evident that the Netherlands with its globally leading agri-food sector has an important responsibility to contribute to availability worldwide with knowledge and technology of sufficiently healthy and sustainably produced food. The World Food Center is a unique opportunity to establish an important junction for Dutch agri-food just a stone's throw from WUR.

TRudy Wijnhoven (Nutrition Officer) and Rosa Rolle (Senior Food Systems Officer) of the World Food Organization of the United Nations (FAO), following the Master Plan: “The WFC Experience is about to promote sustainable food production and consumption. Plus it underlines the fact that food should not only be seen as a raw material, but should be valued as essential in the much broader impact that nutritional values have on people. "

Klaas Cuperus, RSA / QA / Co-manufacturing manager Nestlé Benelux: “Feeding the world population in a sustainable way, requires not only product innovation, but also changes in our consumption pattern. This is necessary to waste less food and make healthier choices. The WFC can and will play an important role in the transfer of knowledge and we at Nestlé also want to take our responsibility in this. "

Bas Roelofs from FrieslandCampina: “As an internationally operating Dutch company, we want to do our bit for such a great initiative as the World Food Center Experience. In addition to an honest story about the importance of sustainably produced food and a sustainable diet, the World Food Center Experience also shows the significance of the agri-food sector for the Dutch economy and for feeding the world. ”

Direction and space for WFC

The Municipality of Ede and WFCD have jointly written a Development Perspective, in which direction and space is given to the implementation of the World Food Center area. It determines the development direction as a precursor to the structural vision to be elaborated with environmental impact assessment. Literally and figuratively, with this development perspective, there is more insight into the future of the area, including impressions of character and atmosphere.
The WFC work and residential area has a high level of ambition. Only this high level does justice to the unique concept of the World Food Center. The direction is therefore important, but the space equally. The Development Perspective also shows where we can make choices.

In this way we keep sufficient flexibility in the plans, and we can respond to the market developments that will undoubtedly occur in the next 15 years.

You can use the Development Perspective here to download:

 

 

20180308-wfc_development perspective_pdf

Realization WFC Experience starts

 

The realization of the World Food Center (WFC) in Ede is rapidly coming closer now that WFC Development, Wageningen University & Research, the business community and the government have taken the next step. They give the green light for the concrete elaboration of WFC Experience. In this experiential world visitors come to know everything about food in a creative and inspiring way. The well-known American BRC Imagination Arts leads the development on behalf of the parties involved. Today, Albert Heijn, Scelta Mushrooms, DSM, Wageningen University & Research, Albron, Ede municipality, Gelderland province and WFC Development have signed an agreement to this end.
In WFC Experience the complete story about the food value chain is told. Visitors experience how food is produced, processed, transported and eaten. Health and sustainability in relation to nutrition are important themes. The experience center offers a creative experience with space for education, science and entertainment. Visitors, expected to 200,000 to 300,000 per year, can smell, feel, taste and undertake.
"What we are going to do now is completely new. The Netherlands is a front runner and leads the way in the international agrofood sector. In an iconic location, in the middle of the Food Valley, companies, knowledge institutions and governments make our agrofood sector visible. Everyone can see and experience that ", says Cees van Bemmel, director of WFC Development.
Leading experience
BRC Imagination Arts is engaged to develop WFC Experience. This is a reputable agency worldwide that creates great experience concepts for well-known brands, companies, governments and cultural organizations. The agency has repeatedly designed the American pavilion at the World Expo. Now she goes to work for WFC Experience to present the story about the food value chain in an uncolored and honest way. WFC Experience will be a place where the Netherlands presents itself as a global leader in the agro-food sector. The realization of the first phase of WFC Experience will start in the third quarter of 2017.
Creating and sharing knowledge
In WFC Experience visitors can also participate in research programs. This is an initiative of five universities (Groningen, Maastricht, Nijmegen, Utrecht and Wageningen) in consultation with TiFN, the Food Alliance and the Food and Cognition research program (in formation). The goal is to make an important contribution to the development and optimization of healthy and sustainable foods. There are four themes: health, consumer behavior, co-creation and a sustainable and safe food chain. The research is promising because it forms a bridge between, among other things, the agro-food sector, behavioral sciences and the medical world. Moreover, with the strong flow of visitors, there is a chance to cooperate with larger numbers of people.
Business takes part
The BRC Imagination Arts team starts the development vision at WFC Experience in January. It determines how the world of experience will ultimately look like. This is done in close collaboration with Albert Heijn, Scelta Mushrooms, DSM, Wageningen University & Research, Albron, Ede municipality, Gelderland province and WFC Development. These are the first parties that have signed an agreement today on the site where the experience center is being established. More parties are expected to join.
Alderman Johan Weijland of the municipality of Ede: "As a municipality, we are proud that concrete steps are now being taken and companies are committing themselves. We are not the leader in the field of food for nothing. And now that the WFC has even been included in the National Food Agenda, the World Food Center can only be a great success. "Deputy Bea Schouten of the province of Gelderland:" WFC Experience will be the international meeting place for the agro-food sector. A world of experience where consumers, producers and researchers interact with each other in an interactive way. By smelling, feeling and tasting you will soon find out everything about food. It's great that the business community is also putting its weight on this. "
The WFC is an initiative of WFC Development BV (a collaboration between Green Real Estate BV and Van Wijnen Groep NV), the municipality of Ede, Wageningen University & Research and the World Food Centers Foundation.
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